Ken Muoki, aged 45, has been an avid smoker for over 20 years. He has tried countless times to break the habit to no avail.

“It’s an uphill task but I am trying. This time around, I would like to give it my all and try to be disciplined so I can stop smoking,” he says.

Just as a majority of adult smokers, Ken notes that he started using tobacco in his younger years.

“I used to smoke on and off in high school so as to be considered cool by my friends. Back then, I didn’t care and I thought I would be able to stop any time I wanted,” states Ken. He eventually became addicted to nicotine derived from tobacco cigarettes that he now has to buy daily.

John is among the thousands of adult smokers in Kenya who despite being aware of the adverse effects of tobacco use, are struggling to quit the habit.

According to the World Health Organization (WHO), tobacco kills up to 50 per cent of its users and is a major risk factor for non-communicable diseases (NCDs) such as cancer, cardiovascular disease, diabetes and chronic respiratory ailments.

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