WNTD Theme: Protecting Youth from industry manipulation and preventing them from tobacco nicotine use.

In light of the Tobacco Industry increase with manipulation targeting youths for tobacco use, the World No Tobacco Day 2020 will focus on protecting the young people from the industry.

Research has shown that for years, the tobacco industry has deliberately employed strategic, aggressive and well-resourced tactics to attract youth to tobacco and nicotine products. This has been through tobacco industry in-depth researches and calculated approaches designed to attract the young people. The industry has done this through mainly changing product designs and marketing campaign strategies.

This video explains what World No Tobacco Day is about and how it relates to the African Youth.
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