Who we are
The Uganda Health Communication Alliance (UHCA) is a professional organisation that brings together journalists and other communication professionals from non-government organisations, government and academia. UHCA’s main objectives are: to train, empower and support journalists and public information specialists who disseminate health information. It is legally registered as a national non-profit organisation with national and regional activities.
Structure: UHCA has the relevant institutional structure. It has a secretariat and direct contact with over 1000 journalists, journalism students, health communication professionals and other professionals involved in the dissemination of health information spread throughout the country. The organization is a member of key sector working groups and is mandated to forward and present issues at policy level.
Our key thematic areas include
1.Strengthening communication capacities for media and health advocates
2 .Enhancing platforms for interface, dialogue, exchange, sharing and learning
3.Strategic policy and programming advocacy
4.Networking, partnerships and coalition building
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We develop tools that facilitate skills acquisition on thematic health related issues. Examples include manuals, modules and guides for learners and facilitators.
Onsite media house training
Station based on-site media trainings are designed and delivered to reach the intended beneficiaries i.e. practicing radio reporters, editors, DJs, presenters and talk-show hosts at the respective media house with the thematic issue
We equip various media practitioners, health communicators and advocates with knowledge of topical thematic health issues as well as communication and media advocacy skills.
Journalists are selected and awarded fellowships to facilitate them undertake sustained and well researched coverage focusing on key health aspects.
Communication and advocacy strategic backstopping
We offer technical backstopping to organisations and institutions to design, develop and deliver creative communication and advocacy strategic interventions.
We promote stakeholder engagement through interactive and experiential platforms.
Media tours enable the journalists to get first hand experiential appreciation of the issues in the communities that they will package and expound via their media outlets.
Media dialogues: Media dialogues are held to increase debate among journalists and stakeholders, clarify issues and misinformation, and generate public outreach through media reporting by the participating media houses.
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We support organizations and institutions to spotlight their health projects and programming by enabling journalists to have in-depth interaction with the various stakeholders to put a “face” to the story.
Media health campaigns
We use strategic events, personalities, media placements to highlight and raise the profile of key health issues that need sustained stakeholder attention. We are part of key organisations which spearhead CSO campaigns like the breast feeding campaign, tobacco control campaign.
We advocate for policies, laws and practices for better health.
Formulation of the Uganda Nutrition Action Plan, the communication and advocacy strategy of the UNAP and Food and Nutrition policy.
Enactment and implementation of the tobacco control bill, tobacco economics, health burden of tobacco and guarding against tobacco industry interference
Ending maternal mortality in Uganda, increase in budget allocation to maternal health in the Uganda national budget.
We build and support alliances that inform and influence health and development.
We are also involved in efforts to develop the national Socio-Behavioural Change Communication Strategy for nutrition under the auspices of the Office of the Prime Minister and development partners.