Health Communication Partnership (HCP) and Uganda Health Communication Alliance (UHCA)
Media Relations Training for Partners
Improving the quality and quantity of health reporting & coverage in the media
June 22-23, 2009, HCP Board room, Plot 77, Luthuli Avenue, Bugolobi, Kampala
Day 1: June 22, 2009
NO. |
TOPIC |
TIME |
FACILITATOR |
|
1 |
Arrival & Registration |
8:30-9:00 |
Faith (HCP) |
|
|
Welcome remarks & introductions |
9:00-9:15 |
Irene |
|
3 |
9:15 – 10:00 |
Christopher Conte, International Center for Journalists/UHCA |
|
|
|
Introduction to Health Communication
|
10:00 – 10:30 |
Conte |
TEA BREAK |
10:30-11:00 |
HCP |
|
|
6 |
How to organize and handle a press a conference: preparations, invitations, why, where and when? |
11:00-12:00 |
Kenneth Byoona (IRCU), discussions by Esther Nakkazi, East African/Plus News and Conte. |
|
7 |
Handling interviews/ How to give a successful interview? |
12:00-1:00 |
Kenneth Byoona |
|
|
LUNCH BREAK |
1:00-2:00 |
HCP |
|
9 |
Practical Exercise on: | 2:00 – 4:00 |
Byoona, Nakkazi, Conte and UHCA videographer. |
|
|
Reactions and discussions |
4:00 – 4:45 |
” |
|
|
EVENING TEA |
4:45-5:00 |
HCP |
Day 2: June 23, 2009
|
NO. |
TOPIC |
TIME |
FACILITATOR |
|
1 |
Arrival & Registration |
8:30-9:00 |
Faith (HCP) |
|
2 |
Preparing a press kit: why and how? |
9:00-10:30 |
Byoona Kenneth |
|
|
TEA BREAK |
10:30-11:00 |
HCP |
|
3 |
11:00-12:00 |
|
|
|
4 |
Dissemination of research/science: |
12:00-1:00 |
Jennifer Bakwaya, Council on Health Research for Development. |
|
|
LUNCH BREAK |
1:00-2:00 |
HCP |
|
4 |
Photography: How to take captivating pictures that help get your point across |
2:00:3:30 |
Jimmy Adriko, New Vision. |
|
5 |
Meet the press: A panel of working journalists share their experiences with and opinions about public relations officers/program officers. |
3:30-4:45 |
All |
|
|
EVENING TEA |
4:45-5:00 |
HCP |
