Welcome To Uganda Health Communication Alliance

Health Communication Partnership (HCP) and Uganda Health Communication Alliance (UHCA)

Media Relations Training for Partners

Improving the quality and quantity of health reporting & coverage in the media

June 22-23, 2009, HCP Board room, Plot 77, Luthuli Avenue, Bugolobi, Kampala

Day 1: June 22, 2009

NO.	TOPIC	TIME	FACILITATOR
1	Arrival & Registration	8:30-9:00	Faith (HCP)
	Welcome remarks & introductions	9:00-9:15	Irene
3	Objectives and expectations of the workshop	9:15 – 10:00	Christopher Conte, International Center for Journalists/UHCA
	Introduction to Health Communication Role of the media in health Role of program officers (PROs).	10:00 – 10:30	Conte
	TEA BREAK	10:30-11:00	HCP
6	How to organize and handle a press a conference: preparations, invitations, why, where and when?	11:00-12:00	Kenneth Byoona (IRCU), discussions by Esther Nakkazi, East African/Plus News and Conte.
7	Handling interviews/ How to give a successful interview?	12:00-1:00	Kenneth Byoona
	LUNCH BREAK	1:00-2:00	HCP
9	Practical Exercise on: Handling successful press conference Handling a successful interview	2:00 – 4:00	Byoona, Nakkazi, Conte and UHCA videographer.
	Reactions and discussions	4:00 – 4:45	”
	EVENING TEA	4:45-5:00	HCP

Day 2: June 23, 2009

NO.	TOPIC	TIME	FACILITATOR
1	Arrival & Registration	8:30-9:00	Faith (HCP)
2	Preparing a press kit: why and how?	9:00-10:30	Byoona Kenneth
	TEA BREAK	10:30-11:00	HCP
3	Writing a press release	11:00-12:00
4	Dissemination of research/science: How to package research findings and health facts/data in an interesting and engaging style.	12:00-1:00	Jennifer Bakwaya, Council on Health Research for Development.
	LUNCH BREAK	1:00-2:00	HCP
4	Photography: How to take captivating pictures that help get your point across	2:00:3:30	Jimmy Adriko, New Vision.
5	Meet the press: A panel of working journalists share their experiences with and opinions about public relations officers/program officers.	3:30-4:45	All
	EVENING TEA	4:45-5:00	HCP

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